Streaming Spotlight: Yewi Omo — Black Creatives, the Combat and the Trials
Round table with Savanna Britt, Damilola Animashaun, Portia Clarke and Ema Bassey [Edited by Clare Everson]
ssso: Can you tell us a bit about yourself, your work and why you’re interested in what you do?
My name is Yewi Omo, I’m a music marketing specialist working across PR and brand partnerships on an international scale. Known for exporting indigenous sounds and taking them to a global stage, I have worked with brands such as Red Bull, Outlook, Dimensions Festival, Live Nation and Warner Music. I developed my expertise by running multi-channel marketing campaigns over eight years working with UK artists like Jammz, as well as international tastemakers like M.anifest (Ghana) and Odunsi (Nigeria). Currently I co-run Afronation social media across their suite of festivals in Portugal, Ghana, and Puerto Rico (and Yam festival). I am also social media manager at Event Horizon. In late 2019 I took three UK artists to Atlanta A3c festival to showcase UK talent and am on the shesaid.so London Youth and Bias teams. Music has always been my calling since I was sixteen but I slowly realised that I was mentioning a lot of people giving advice and connecting the dots which lead me into youth projects as well.
ssso: What are the aims of your shesaid.so Live session ‘Black Creatives, The Combat and The Trials’?
I wanted to share and inspire the next generation of creatives but wanted to highlight obstacles as well.
ssso: What were your personal takeaways from the session, hearing the speakers share their thoughts and experiences?
It was amazing for me to hear different Black women across the world to share their gems and inspire myself by not giving up, as well as my old manager tuned in (who is White) she reached out to me to express how she learned much more in the workspace while I was working with her.
ssso: In your view, where have you seen positive change in the music industry throughout your career so far, AND/OR how do you see the 2020 anti-racism movement having an impact?
One positive I experienced is with women in music coming together and helping each other more and more frequently and I am so here for it!
ssso: As a Black woman in the music industry, what obstacles or challenges have you faced in your career so far?
I have faced being always overlooked but always good enough, but still never enough for me to excel in my career success.
ssso: What does Black History Month mean to you?
It is a time to celebrate and recognise the sacrifices, contributions, and achievements of Black people all over the world.
ssso: What changes do you want to see?
I want to see more Black women as CEO’s and in senior roles and to educate more women in the industry.
ssso: Do you have one or a few Black artist/s whom you work with and would like to shout out here?
@Kimani_Moore
